In a layman’s language, internal link paves pathways for search engines and users to discover your content. An internal link plays a very critical role for your website, but over time its role goes deeper than that.
Internal links can benefit your websites in the following ways:
- Help your website get higher ranking in your niche
- Ensures a great user experience
- Direct your readers to your sales pages if you also have a great copy
What is an internal link
An internal link connects one page on your website to another of the same site. On the other hand, a link on your website that connects it to another website is called a backlink. If you are already working on your content marketing plan, you would probably understand how internal look like. It can be found on any typical web page, editorial link, image links, links in banner ads, and call-to-action buttons. Any links that point towards any other page on your website is called an internal link.
How to build organic traffic through internal links
The way you place internal links on your website defines its architecture. It is one of the critical aspects of search engine optimization. The search engine crawlers measure the worth of your website based on internal links. Secondly, based on the quality of your content, search engine crawlers index your content. They monitor the anchor text to find out the most relevant content on specific content.
Internal links give a great user experience and allow a reader to spend more time on your website. When the average time spent on the website is higher, it improves several metrics that a search engine uses to evaluate the worth of a web page. Parameters like higher engagement rate, higher page views, and lower bounce rates will improve the page rank.
Link equity or link juice
Often called link juice, link equity is the value of page to rank for particular search queries. A link juice takes into account trust, page authority, relevant, link placement. Just like your website builds authority overtime, individual pages build up link equity. A web page gains value based on the backlinks it receives from all other sites. Through its links, each page passes link equity to both external and internal links.
Use link equity to boost page rank
Once you can understand how link equity helps you to pass value among pages, then you can implement different SEO strategies. For example, if one of your web pages is not doing well, you can link back to a page that is performing exceptionally well. Several businesses adopt this strategy to boost the page rank of their newest blog content. In most of the cases, it can only be done with a widget with the CMS.
You can use three options to have more link equity:
- Monitor different pages for their backlinks. If you link a web page to the higher quality site, it will improve its page equity.
- You can also use free Link Research Tools by Irvine SEO company or other chrome extensions that can help you find the value of individual pages.
- Dig deeper into your website analytics, which can drive more traffic to your site.
The page that has more equity does not always have more equity. But they increase the visibility of each page that you want to boost.
Internal linking shows relevancy
Today topic relevancy is more important than ever before. That’s why topic clusters are trending among marketers. A pillar content and the topic clusters ensure higher customer engagement and less bounce rate. It is the new way of organizing your content, so it performs better in the search results. Recently Google has changed its algorithm to favor topic clusters. Therefore Irvine SEO company experts are exploring new ways to interlink content under the “topic cluster” model. This approach helps you build a robust internal linking framework that can rank your website and individually pages well. It can also assist in improving revenue and conversion for your site.
Internal links to drive revenue
If done right, internal linking can boost the visibility of your pages and play critical roles in conversion. A proper internal linking can guide your potential customers to the most valuable pages and improve your brand awareness.
Leads the readers to pages which are most valuable for them
An excellent internal linking strategy helps users to understand you have got more to offer than the page which they are currently browsing. Links to the most relevant content allows them to explore topics in-depth and get answers to the queries they are looking for.
Internal links are critical for customers and SEO
While all the external links get attention in all your brand awareness efforts and search engine optimization, and our internal linking can boost your efforts too. Also, it can thoughtfully link all the pages to give a great user experience that leads to more conversion and builds revenue.
If you want to implement the best internal linking strategy, then reach out Irvine SEO company.