In this fast-growing digital world, performing an SEO analysis pays back. It gives you deep insights about your strongest and the weakest points. You will learn what changes your website requires to keep it up-to-date. It is always a great idea to perform the SEO analysis of your Irvine website regularly to stay ahead of the competition.
Now that you have a basic idea about why an SEO analysis is important, let’s dig deeper into how you can master it and make the best out of it. The process includes all the steps that are critical for the analysis of the health of your website and then executing what needs to fixed. You need to understand that an Irvine SEO audit is more than just an overview of your website. It also tells you what actions you should take to bring in more traffic and sales.
Check the visibility of your website on Google
Starting off the analysis of your website, it is important to check it’s visibility on Google. Check the position of your website, and it’s ranking on search engines. You can also dig deeper into how many pages of your website are ranked and which ones are not even visible. You can do this by simply writing site.example.com in the search bar
Evaluate the URLs and all the Meta descriptions
As a rule of thumb, the URL should contain at least four to five words which explain what the page is all about. Edit all the URLs if they are not optimized so that they are up to the mark according to the ranking factors. Similarly, all the Meta descriptions should be appealing, and they must include keywords. An artistically-crafted meta description always boosts traffic to your website. The meta description should not be mundane. If you have experience in SEO, you must be familiar with the fact that a meta description appears under the link as you browse through the search engine. Often the visitors read the meta description before they would click on the link, so if it’s boring, chances are it will turn the visitor off. Therefore, focus on writing a meta description that is engaging and clear.
Analyze headings and titles
The title and the headings of your website must be SEO-friendly; it means that it should contain keywords. Closely analyze the keywords that you have used in the headings and titles. If they are not SEO-friendly, take time to edit them. They should be highly-searched keywords with low competition. Try to frame an updated strategy for your new Irvine SEO campaign. Make sure the titles are appealing so that it could prompt the user to click on them.
Analyze your website ranking
Check your website ranking both nationally and globally in terms of the traffic it is receiving. It will give great insight into the position of your website concerning all its competitors. You can also thoroughly study analytics like time spent by each user on the website and the bounce rate. Also, find out what are the top keywords you have encountered on your website that are sending the highest traffic.
Find out the inbound links
Take time to analyze the incoming links even if they belong to your competitors’ website. This can tell you clearly how much work you need to do to boost the overall ranking of your website. Type in link:command example.com in the search bar to find what are the potential inbound links that your website is receiving. If you want to analyze all the links of your website, you can type in “linkdomain: example.com”
Evaluate the spam score
The spam score matters a lot when it comes to the domain authority and ranking of your website. If there are a large number of inbound links from a website that has a very authority, then it will improve the spam score – which is hazardous for the health of your website.
Finding out all the bad inbound links and eliminating them is critical for your website’s authority. The better the inbound links, you will have more chances of getting your website ranked.
Analyze the broken links
Broken links are a huge turn off for the visitors while they are on your website. Not only will it cause a higher bounce rate, but it gives the visitors a terrible experience. You should fix all the broken links quickly as they are detrimental to your websites’ SEO. Use the webmaster tools to fix all the broken links.
SEO audit all the images
Images make sure your website is appealing, and they engage your audience. It makes your content easy to consume. However, if you are using any heavy images, they can decrease the loading speed of your website, and it can go against the ranking factors. The search engine crawlers do not identify images; therefore, you will have to provide an appropriate title. Reduce the size of your image to enhance the overall loading speed of your website.
SEO analysis of your Irvine website is critical, and it’s a no brainer. Make sure you do the SEO audit of your website at regular intervals to avoid any detrimental effects and ensure the health of your website.